Frequently Asked Questions

If you’re struggling to find the time to manage every aspect of your email marketing strategy, you’re not alone. Finding the time to plan, produce and maintain email campaigns can be difficult for many businesses. Thankfully, M4YOUis here to help.


What is Email Marketing?

Email marketing uses the Internet to communicate information about promotions, company offerings, product updates and more. It is a valuable dialogue between a prospective or current customer and a company. Email marketing is most effective when the recipients are targeted and the information is relevant and timely.

Why would I use Email Marketing?

Email marketing is more cost effective, and achieves results faster than traditional direct mail marketing. Most importantly, email marketing is twice as effective as traditional direct mail in getting a response from the targeted audience. This may be because of its immediate call-to-action, through "buy now" or "sign up now" links that can be directly embedded in the message. It is ideal for anyone looking to increase revenue, boost sales, generate leads, build brand awareness or shorten sale cycles.

How do I start?

Start your email campaign with existing customers and grow your contact list by encouraging recipients to forward your message to others. Include a subscribe button on your Website and ask prospective customers if you can send your newsletter to them. Make sure your collateral includes a reference to your newsletter and consider running a promotion or give away to generate interest. Your list will grow faster than you would have believed.

Security & Privacy

Is my credit card data secure?

Credit card payment is processed by Payu Money. Payu Money is one of the most established companies in eCommerce worldwide today. All transactions are encrypted using 128-bit Secure Socket Layer (SSL) architecture (dependent on browser support).

Do you sell email address lists?

No. Your address lists, or your login email address lists will never be disclosed to third parties. M4YOU does not sell lists of targeted email addresses. Read our Privacy Policy for full details.

Subscribe & Unsubscribe

Will I know when there are new subscribers (and unsubscriptions)?

Yes. In the M4YOU reporting tool, the number of unsubscribes are available per week, month and year, as well as per campaign sent.

Why does my subscribe/unsubscribe form not list an "unsubscribe" option at the bottom when more than one list is selected.?

f your client is subscribed to more than one list, then the subscribe list will show which lists they subscribed to. If they wish to unsubscribe from one of those lists, they must uncheck that list and then click on the "Update" link. If they wish to unsubscribe from all you lists, they must click on the "Unsubscribe All" link.

Managing Email Lists

How do subscribers unsubscribe?

How do subscribers unsubscribe?

Each email you send using M4YOU has an unsubscribe link appended to it. If you have only one general subscriber list it will say 'Unsubscribe from this mailing list'. If you have several categories of subscriptions active on your subscribe form, the link will be 'Manage my subscription'.

How do I get new subscribers?

The M4YOU subscription form builder (available under the Manage Mailing Lists section) enables you to collect new subscriptions from a subscribe link on your website. The website link enables users to subscribe to specific mailing lists (which you can set up to correspond to your newsletter categories). You can design your subscription form with logos, fonts and colors. After you have set up the subscription form, M4YOU generates the HTML code for you (or your webmaster) to insert into your existing website code.

Will I receive bounced return emails from (newly) invalid addresses?

No! This is where M4YOU saves you time and removes the headache of hundreds of undelivered emails bouncing back and clogging your inbox. M4YOU automatically flags invalid email addresses ('hard bounces') so that they are excluded from future campaigns. 'Soft bounces' (addresses that are temporarily unavailable), go through a series of checks before they become a 'hard bounce'. Email addresses are being checked for validity on a continual basis, even when you are not logged in.

Can I use a 3rd party list, or list that I purchased/rented/aggregated from websites?

No, M4YOU is for permission marketing only, so you can only use it to send email to your own customers, and to subscribers who have opted in to your list. Click here to read our Terms & Conditions for more information.

How do I get my list imported in to my M4YOU account?

M4YOU will accept your email addresses in 2 file formats; .txt (text file) and .csv (Comma Separated Values) . Simply browse to where the file lives on your computer and let the M4YOU wizard guide you through the import.

What if I don't have an email list?

Not a problem. There are several ways you can collect email addresses. M4YOU provides a list building tool in the form of a sign up box to be put on your website. Your site visitors can sign up for your email list and their addresses are automatically imported in to account. You have access to this tool even in the free trial. Other ways to collect would be to set up a guest register and have customers provide you with their email addresses that you will import in to your M4YOU account. Trade shows, conferences, etc - any time you touch your customer, invite them to join your list.

Receiving Newsletters

Why can't my recipients see my images?

In M4YOU, images are not embedded in the email. Newsletters have code that points to the images, which either reside in your M4YOU pictures folder or on another website, according to your preference. When a recipient opens the email, the newsletter calls the image externally, and it is downloaded to the recipient's computer. If the recipient is not online, they will see a broken link.

Why are people not getting my emails?

Unfortunately, no email service can guarantee 100% delivery. People change email addresses when they move or leave jobs, auto responders are set up when people are on vacation and spam filters trap messages before they arrive based on key words and phrases in the content. Industry averages for delivery rates are 30-40% for business to business newsletters and 10-15% for consumer newsletters according to eMarketer. Your message content and your relationship with your list (whether or not they white listed you in their email client) also have a lot to do with successful delivery. With M4YOU, you are able to see exactly who has opened which email over time and work on improving your open rates. Without a similar tool, you never have any idea who is receiving the email.

Sending Newsletters

How do I know if emails that I sent out were actually opened?

M4YOU provides statistics of sent newsletters and reports the percentage of emails opened per mailshot, how many were sent, how many website click throughs were generated, and who clicked on what links and who actually opened the email. We even enable you to generate or export these addresses as a separate list so that you can target your users based on their click behaviour.

What is a hardbounce??

A hard bounce is an email message that has been returned to you because the recipient's address is invalid. A hard bounce might occur because the domain name does not exist, the recipient is unknown, or there is a network problem on the recipient's end.

What is a softbounce?

A soft bounce is an email message that gets as far as the recipient's mail server, but is bounced back before it reaches the recipient. One of the most common causes for a soft bounce is a full mailbox. This will happen A LOT with your subscribers who use free email services like Yahoo and Hotmail, because they allow for very little email storage.

Can M4YOU be used for unsolicited bulk email (spamming)?

M4YOU was not designed as a SPAM tool, and it would be illogical for it to be used as such. M4YOU has been designed as an online, value added service for a range of functions, including personalized opt in marketing to clients and in-house communication with colleagues, as well as private use.

What is M4YOU used for?

The M4YOU tool is mostly used by corporations, associations, clubs, small businesses and private individuals. The uses are endless, but most people use M4YOU to communicate with clients, staff, members, colleagues and relatives or friends. Private use would include invites, announcements, travelogues and family albums. Small businesses might use M4YOU for press releases, newsletters, product launches, quotes, letters, proposals and more. Corporations, on the other hand, might have an in house communications department that wants to send out internal newsletters, reports, memos and directives to other offices, as well as a range of opt in or other marketing functions.

Does M4YOU CC (carbon copy) or BCC (blind carbon copy) emails sent to multiple recipients?

No, when sending, each newsletter is addressed and sent individually. This is much more effective. When people see a single stock phrase in the "To" field of the received email, they usually associate it with SPAM.

Can I personalize the emails or use different subject lines?

Yes, we offer a range of personalization functions. You can address the emails to individuals, based on fields you set up in datasets managed in the Manage Subscriber Info area. You can also personalize the subject with a data field representing each individual recipient, such as their name.

Can I do scheduled sends with M4YOU, choosing the time I wish my newsletter to be sent out?

Yes, scheduled sends are part of M4YOU's functionality. They can be sent by hours and days, up to a year ahead.

Can the recipient's name appear in the 'To' field?

The TO field has to contain an email address. If you want to add the recipient's name, use our personalization tool.

Can I send out personalized emails?

Yes, M4YOU allows you to personalize your emails and set up subscribe forms where your users fill in their details to populate sets of data that you can set up, with a choice in the type of information you wish to get from them. Go to Manage Subscriber Info and Create New (dataset). Full instructions are available in the help files. A small icon next to the subject line in the SEND area enables you to personalize the subject line.

Can you cancel an email once it is sitting in the queue to be sent?

No, only scheduled emails can be cancelled. If an email is sent immediately then the sending cannot be cancelled. Make sure your email is correct before sending it.

How do subscribers unsubscribe?

Each email you send using M4YOU has an unsubscribe link appended to it. If you have only one general subscriber list it will say 'Unsubscribe from this mailing list'. If you have several categories of subscriptions active on your subscribe form, the link will be 'Manage my subscription'.

How do I set up the auto responder - the automatic email that clients receive when subscribing to my newsletter?.

You can set up auto responder text that your clients receive when they subscribe to your email, and when they unsubscribe.

Is there a cost involved in personalizing emails?

Personalization is one of many useful features that come with M4YOU at no additional cost.

Can the recipients name appear in the "To" field?

The "To" field has to contain an email address. If you want to add the recipients name, then you can use our personalization tool.

Does M4YOU automatically send the correct version (HTML or text) to recipients?

Yes, M4YOU is reverse MIME compliant and will automatically determine whether an email client can read HTML. If it cannot, M4YOU will deliver the text version (a setting that can be turned on or off in your M4YOU account).

Can you cancel an email once you have sent it?

Once an email has sent, it cannot be cancelled. To eliminate this possibility (discovering a mistake or sending to the wrong list) send a Test email to yourself, and double check that the mailing list, subject line and content are correct.

Other Questions

Can't find what you're looking for?

Our online Resources section has answers to many other questions. Or feel free to Contact Us for more information.